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1. Marketing Management: a cultural perspective

by Penaloza, Lisa.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London Taylor and Francis; Routledge 2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

2. Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.

by Mooij, Marieke K. de 1943-.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Thousand Oaks, Calif. : Sage Publications, c2004Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).

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