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1. Contemporary Issues in Marketing and Consumer Behaviour / edited by Elizabeth Parsons, Pauline Maclaran.

by Parsons, Elizabeth [editor.] | Maclaran, Pauline [editor.].

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: NewYork : Butterworth-Heinemann, 2010Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802 PE] (1).

2. Tilt : shifting your strategy from products to customers / Niraj Dawar.

by Dawar, Niraj.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Massachusetts : Harvard Business Review Press, [2013]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).

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