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1.
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Marketing Theory : evolution and evaluation
by Sheth, Jagdish N. Edition: 1st Ed.Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: New York John Wiley & Sons 1988Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8001] (1).
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2.
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Critical Marketing
by Tadajewski, Mark. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: UK John Wiley & Sons 2008Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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3.
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From Products to Services : insight and experience from companies which have embraced the service economy
by Young, Laurie. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Jersy John Wiley & Sons 2008Online access: Click here to access online Availability: No items available Checked out (1).
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4.
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Industrial Marketing Strategy / Frederick E. Webster.
by Webster, Frederick E.,Jr. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : Wiley, 1991Online access: Publisher Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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5.
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Corporate Social Responsibility : doing the most good for your company and your cause
by Kotler, Philip. Edition: 1st ed.Material type: Book; Literary form: Publisher: New Delhi Wiley India Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.408] (1).
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6.
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Mastering Data Mining
by Berry, Michael J.A. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Wiley India 2012Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).
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7.
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Global Marketing Management
by Kotabe, Masaaki. Edition: 5Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Wiley India 2012Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.848] (1).
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8.
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International Marketing: An Asia Pacific Focus
by Kotabe, Masaaki & et al. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Wiley India 2008Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.84] (1).
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9.
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In Search of a New Logic for Marketing
by Gronroos, Christian. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: USA John Wiley & Sons 2007Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8001] (1).
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10.
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Behind The Cloud : the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry / Marc R. Benioff, Carlye Adler.
by Benioff, Marc [1964-] | Adler, Carlye. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : John Wiley : Jossey Bass ; 2010Online access: Publisher Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (2).
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11.
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Bayesian Statistics and Marketing
by Rossi, Peter E. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Jersey John Wiley & Sons 2005Availability: No items available Checked out (1).
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12.
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The Accidental Sales Managers
by Lytle, Chris. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: USA John Wiley & Sons 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8102] (2).
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13.
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Marketing Plans
by McDonald, Malcolm. Edition: 7Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: UK John Wiley & Sons 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (2).
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14.
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The Science of Success : how market-based management built the world's largest private company / Charles G. Koch.
by Koch, Charles G. (Charles de Ganahl) 1935-. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Hoboken John Wiley & Sons 2007Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.409] (2).
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15.
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Service Management and Marketing
by Gronroos, Christian. Edition: 3Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: UK John Wiley & Sons 2007Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (4). Checked out (1).
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16.
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A Genie's Wisdom : a fable of how a CEO learned to be a marketing genius
by Trout, Jack. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi John Wiley & Sons 2003Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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17.
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Positioning for Professionals: how professional knowledge firms can differentiate their way to success
by Williams, Tim. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Jersey John Wiley & Sons 2010Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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18.
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Inbound Marketing : get found using Google, Social Media, and Blogs
by Halligan, Brian. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Jersey John Wiley & Sons 2010Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872] (1).
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19.
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Channel Champions : how leading companies build new strategies to serve customers
by Wheeler, Steven. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Jersey Jossey Bass; John Wiley & Sons 1999Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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20.
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The Gender Intelligent Retailer: discover the connection between women consumers and business growth
by Yaccato, Joanne Thomas. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Canada John Wiley & Sons 2008Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.804082] (1).
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