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21. 9 ब्रांड शास्त्र (9 brand shaastras) : विजेता ब्रांड के निर्माण हेतु 9 सफल ब्रांड रणनीतिया (nine successful brand strategies to build winning brands) / जगदीप कपूर (Jagdeep Kapoor).Hindi

by कपूर, जगदीप, (Kapoor, Jagdeep) 1960-.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: नई दिल्ली ( New Delhi ) : सेज पब्लिकेशन (SAGE), c2016Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).

22. 18 ब्रांड अस्त्र (18 brand astras) : ब्रांड विकसित करने के लिए क्रिप्स ब्रांड क्षमताओं को अस्त्र की भांति उपयोग में लाए (using brand abilities as weapons for CRISP brand building) / जगदीप कपूर (Jagdeep Kapoor).Hindi

by कपूर, जगदीप (Kapoor, Jagdeep) 1960 -..

Material type: book Book; Format: print ; Literary form: not fiction Publisher: नई दिल्ली ( New Delhi ) : सेज पब्लिकेशन (SAGE), c2015Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).

23. How people buy online : the psychology behind consumer behaviour / Seema Gupta.

by Gupta, Seema [author.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Thousand Oaks ; SAGE Publishing, 2021.Online access: Publisher's Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342085 GS] (2).

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