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1. Consumer Behavior Knowledge for Effective Sports and Event Marketing

by Kahle, Lynn R.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: UK Routledge 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 796.06] (1).

2. Bollywood : A Guidebook to Popular Hindi Cinema / Tejaswini Ganti.

by Ganti, Tejaswini [author.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : Routledge, 2013Online access: Publisher's Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 791.430954 GT] (1).

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