Indian Institute of Management Udaipur Library catalog › Results of search for 'pb:Prentice-Hall and su-to:Marketing'

1.

The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan, Joseph Zale.

by Nagle, Thomas T 1951- | Hogan, John E., Ph. D | Zale, Joseph.

Edition: 5th ed.Material type: book

Book; Format: print ; Literary form: not fiction Publisher: Boston : Prentice Hall, c2011Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.816] (5).

2.

Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy.

by Lilien, Gary L 1946- | Rangaswamy, Arvind.

Edition: Revised 2nd ed.Material type: book

Book; Format: print ; Literary form: not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, Trafford, c2003Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8020285] (1).

3.

Cases in strategic marketing / David Rosenthal, Lew G. Brown.

by Rosenthal, David W [author.] | Brown, Lew G [author.].

Material type: book

Book; Format: print ; Literary form: not fiction Publisher: Upper Saddle River, NJ : Prentice Hall, c2000Online access: Publisher's Description | Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).

Indian Institute of Management Udaipur Library

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