The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan, Joseph Zale.
By: Nagle, Thomas T.
Contributor(s): Hogan, John E., Ph. D | Zale, Joseph.
Material type:
BookPublisher: Boston : Prentice Hall, c2011Edition: 5th ed.Description: xiv, 334 p. : ill. ; 24 cm.ISBN: 9781138227095; 9780136106814; 0136106811.Subject(s): Pricing | Marketing -- Decision makingDDC classification: 658.816 | Item type | Current location | Call number | Copy number | Status | Date due |
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Monograph
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Indian Institute of Management Udaipur C5/4 | 658.816 (Browse shelf) | 1 | Available | |
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Monograph
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Indian Institute of Management Udaipur C5/4 | 658.816 (Browse shelf) | 1 | Available | |
|
Monograph
|
Indian Institute of Management Udaipur C5/4 | 658.816 (Browse shelf) | 2 | Available | |
|
Monograph
|
Indian Institute of Management Udaipur C5/4 | 658.816 (Browse shelf) | 3 | Available | |
|
Monograph
|
Indian Institute of Management Udaipur C5/4 | 658.816 (Browse shelf) | 4 | Available |
Includes bibliographical references and index.
Strategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve price realization -- Price level : setting the right price for sustainable profit -- Pricing over the product life cycle : adapting strategy in an evolving market -- Pricing strategy implemention : embedding strategic pricing in the organization -- Costs : how should they affect pricing decisions? -- Financial analysis : pricing for profit -- Competition : managing conflict thoughtfully -- Measurement of price sensitivity : research techniques to supplement judgment -- Ethics and the law : understanding the constraints on pricing.
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