The religious dimensions of advertising / Tricia Sheffield.
By: Sheffield, Tricia.
Material type:
BookSeries: Religion/culture/critique. Publisher: New York : Palgrave Macmillan, 2006Edition: 1st ed.Description: xvi, 190 p. ; 22 cm.ISBN: 9781349535453 (pbk); 1403974705 (alk. paper); 9781403974709 (alk. paper).Subject(s): Religion in advertising | Consumption (Economics) -- Religious aspectsDDC classification: 659.1 Online resources: Contributor biographical information | Publisher description | Table of contents
Contents:
Totemic desires -- Worshiping a totem: Emile Durkheim's theories of religion -- Locating religious dimensions in the history of advertising -- The religious dimensions of advertising in the culture of consumer capitalism -- Refusing to be an advertisement: enacting disruptive performative identities against the religious dimensions of advertising.
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
Monograph
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Indian Institute of Management Udaipur C7/1 | 659.1 (Browse shelf) | 1 | Available |
Includes bibliographical references (p. [179]-184) and index.
Totemic desires -- Worshiping a totem: Emile Durkheim's theories of religion -- Locating religious dimensions in the history of advertising -- The religious dimensions of advertising in the culture of consumer capitalism -- Refusing to be an advertisement: enacting disruptive performative identities against the religious dimensions of advertising.
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