Sheffield, Tricia.
The religious dimensions of advertising / Tricia Sheffield. - 1st ed. - New York : Palgrave Macmillan, 2006. - xvi, 190 p. ; 22 cm. - Religion/culture/critique .
Includes bibliographical references (p. [179]-184) and index.
Totemic desires -- Worshiping a totem: Emile Durkheim's theories of religion -- Locating religious dimensions in the history of advertising -- The religious dimensions of advertising in the culture of consumer capitalism -- Refusing to be an advertisement: enacting disruptive performative identities against the religious dimensions of advertising.
9781349535453 (pbk) 1403974705 (alk. paper) 9781403974709 (alk. paper)
2006043261
Religion in advertising.
Consumption (Economics)--Religious aspects.
659.1 , C7/1 The Aryas Book Centre
The religious dimensions of advertising / Tricia Sheffield. - 1st ed. - New York : Palgrave Macmillan, 2006. - xvi, 190 p. ; 22 cm. - Religion/culture/critique .
Includes bibliographical references (p. [179]-184) and index.
Totemic desires -- Worshiping a totem: Emile Durkheim's theories of religion -- Locating religious dimensions in the history of advertising -- The religious dimensions of advertising in the culture of consumer capitalism -- Refusing to be an advertisement: enacting disruptive performative identities against the religious dimensions of advertising.
9781349535453 (pbk) 1403974705 (alk. paper) 9781403974709 (alk. paper)
2006043261
Religion in advertising.
Consumption (Economics)--Religious aspects.
659.1 , C7/1 The Aryas Book Centre