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1. Creating Passion Brands : getting to the heart of branding

by Edwards, Helen.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Kogan Page 2010Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).

2. The New Strategic Brand Management

by Kapeferer, J.N.

Edition: 4Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Kogan Page India 2009Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).

3. The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer.

by Kapferer, Jean-Noël.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London ; Philadelphia : Kogan Page, 2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).

4. Branded beauty : how marketing changed the way we look / Mark Tungate.

by Tungate, Mark 1967-.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Philadelphia, PA : Kogan Page, c2011Online access: Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).

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