Indian Institute of Management Udaipur Library
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Indian Institute of Management Udaipur
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Results of search for 'au:"Trout, Jack"'
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Authors
Trout, Jack
Item types
Monograph
Locations
B9/3
C4/2
Topics
Brand Name product
Marketing
Marketing-Decision
Strategic Marketing
Strategic Planning
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Your search returned 2 results.
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1.
Trout on Strategy : capturing mindshare, conquering markets
by
Trout, Jack.
Edition:
1
Material type:
Book
; Format:
print
; Literary form:
not fiction
Publisher:
New Delhi Tata Mcgraw Hill 2004
Online access:
Click here to access online
Availability:
Items available for loan:
Indian Institute of Management Udaipur [
Call number:
658.4012] (1).
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2.
A Genie's Wisdom : a fable of how a CEO learned to be a marketing genius
by
Trout, Jack.
Edition:
1st Ed.
Material type:
Book
; Format:
print
; Literary form:
not fiction
Publisher:
New Delhi John Wiley & Sons 2003
Online access:
Click here to access online
Availability:
Items available for loan:
Indian Institute of Management Udaipur [
Call number:
658.8] (1).
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