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1. Building Brand Value

by Parameswaran, M.G.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Tata Mcgraw Hill 2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).

2. DRAFTFCB+ULKA Brand Building Advertising: concepts and cases

by Parameswaran, M.G.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Tata Mcgraw Hill 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 659.1 PAR] (1).

3. Strategic Brand Management : building, measuring, and managing brand equity / Kevin Lane Keller, M.G. Parameswaran and Isaac Jacob.

by Keller, Kevin L | Parameswaran, M. G | Jacob, Isaac.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Pearson, c2011Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827 KKL] (2).

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