Brand Relevance
By: Aaker, David A.
Material type: BookPublisher: San Fransisco Jossey Bass 2011Edition: 1.Description: 381p.ISBN: 9780470613580.Subject(s): MarketingDDC classification: 658.8 Online resources: Click here to access onlineItem type | Current location | Call number | Status | Date due |
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Monograph | Indian Institute of Management Udaipur C5/5 | 658.827 (Browse shelf) | Available | |
Monograph | Indian Institute of Management Udaipur C5/5 | 658.827 (Browse shelf) | Available |
Browsing Indian Institute of Management Udaipur Shelves , Shelving location: C5/5 Close shelf browser
658.827 Building Brand Value | 658.827 A New Brand World | 658.827 The Old Rules of Marketing are Dead | 658.827 Brand Relevance | 658.827 HBR on Brand Management | 658.827 Momentum | 658.827 How Brands Become Icons |
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