Indian Institute of Management Udaipur Library

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Marketing Theory : evolution and evaluation

By: Sheth, Jagdish N.
Material type: materialTypeLabelBookPublisher: New York John Wiley & Sons 1988Edition: 1st Ed.Description: 231p.ISBN: 9780471635277.Subject(s): MarketingDDC classification: 658.8001 Online resources: Click here to access online
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Item type Current location Call number Status Date due
Monograph Monograph Indian Institute of Management Udaipur
C4/5 		658.8001 (Browse shelf) Available
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658.8001 Marketing Theory : evolution and evaluation 658.8001 In Search of a New Logic for Marketing 658.8001 Marketing theory : 658.8001 Marketing theory :

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