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Brainfluence : 100 ways to persuade and convince consumers with neuromarketing / Roger Dooley.
by Dooley, Roger 1952-. Edition: 1st ed.Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: Hoboken, N.J. : John Wiley, c2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.80019] (1).
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2.
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Superconsumers : a simple, speedy, and sustainable path to superior growth / Eddie Yoon.
by Yoon, Eddie [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : Boston, Massachusetts ; Harvard Business Review Press, [2016]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8343] (1).
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3.
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The world of goods : towards an anthropology of consumption; Vol VI / Mary Douglas and Baron Isherwood.
by Douglas, Mary 1921-2007. | Isherwood, Baron. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London : Routledge, 2003Availability: No items available Checked out (1).
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4.
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The Cambridge handbook of consumer psychology / edited by Michael I. Norton, Derek D. Rucker, Cait Lamberton.
by Norton, Michael I 1975- [editor.] | Rucker, Derek D 1977- [editor.] | Lamberton, Cait 1975- [editor.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : Cambridge University Press, 2015.Copyright date: ©2015Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).
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5.
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Geodemographics for marketers : using location analysis for research and marketing / Barry Leventhal.
by Leventhal, Barry [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, [2016]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.43] (1).
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6.
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Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.
by Mooij, Marieke K. de 1943-. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Thousand Oaks, Calif. : Sage Publications, c2004Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).
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7.
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The intention economy : when customers take charge / Doc Searls.
by Searls, Doc. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : Boston, Mass. ; Harvard Business Review Press, c2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).
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8.
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How people buy online : the psychology behind consumer behaviour / Seema Gupta.
by Gupta, Seema [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : Thousand Oaks ; SAGE Publishing, 2021.Online access: Publisher's Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342085 GS] (2).
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9.
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Hooked : how to build habit-forming products / Nir Eyal with Ryan Hoover.
by Eyal, Nir. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York, New York : Portfolio/Penguin, 2014.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.575 EN] (1).
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10.
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Badass : making users awesome / Kathy Sierra.
by Sierra, Kathy [author.]. Edition: First edition.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : Beijing ; Sebastopol, CA ; Shroff/O'Reilly, [2015]Copyright date: ©2015Online access: Publisher Description Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.575 SK] (1).
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11.
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APA handbook of consumer psychology / editor-in-chief: Lynn R. Kahle, associate editors: Tina M. Lowrey and Joel Huber.
by Kahle, Lynn R [editor.] | Lowrey, Tina M [editor.] | Huber, Joel [editor.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Washington, DC : American Psychological Association, [2022]Online access: Publisher Description and Content Page Availability: No items available Checked out (1).
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12.
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Discrete choice theory of product differentiation / Simon P. Anderson, André de Palma, and Jacques-Franc̜ois Thisse.
by Anderson, Simon P | De Palma, Andre | Thisse, Jacques Franc̜ois. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Cambridge, Mass. : MIT Press, c1992Online access: E-Book Access E-Book Through EBSCO Platform Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8343 ASP] (1).
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13.
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The Cambridge handbook of consumer psychology / edited by Cait Lamberton, Wharton School, University of Pennsylvania, Derek D. Rucker, Kellogg School, Northwestern University, Stephen A. Spiller, Anderson School, UCLA.
by Lamberton, Cait 1975- [editor.] | Rucker, Derek D 1977- [editor.] | Spiller, Stephen A 1984- [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York, NY : Cambridge University Press, 2023.Online access: Publisher Description and Content Page Availability: No items available Checked out (1).
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