The Maruti story : how a public sector company put India on wheels / R.C. Bhargava with Seetha.
By: Bhargava, R. C.
Contributor(s): Seetha.
Material type:
BookPublisher: Noida : Collins Business, 2010Description: xxi, 383 pages, 8 unnumbered pages of plates: ill.; 24 cm.Subject(s): Automobile industry and trade -- IndiaDDC classification: 338.476292220954 Summary: Synopsis The targets were stupendous and considered unachievable by almost everyone. Slightly over two years to find a suitable partner, finalize all legal documentation, get governmental approval to these agreements as well as to the investment proposals, build a factory, develop a supplier base to meet localization regulations, create a sales and service network, and develop and launch a people's car that would sell 100,000 a year, in a sector where Indian expertise was limited. And to do this as a public sector company, having to follow all governmental systems and procedures, and having to please both its masters in the government and Suzuki Motor Corporation. However, the Maruti project succeeded, and in ways that were unimaginable in 1983. The car revolutionized the industry and put a country on wheels.
| Item type | Current location | Call number | Copy number | Status | Date due |
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Monograph
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Indian Institute of Management Udaipur A7/3 | 338.476292220954 (Browse shelf) | 1 | Available |
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Includes bibliographical references and index.
Synopsis The targets were stupendous and considered unachievable by almost everyone. Slightly over two years to find a suitable partner, finalize all legal documentation, get governmental approval to these agreements as well as to the investment proposals, build a factory, develop a supplier base to meet localization regulations, create a sales and service network, and develop and launch a people's car that would sell 100,000 a year, in a sector where Indian expertise was limited. And to do this as a public sector company, having to follow all governmental systems and procedures, and having to please both its masters in the government and Suzuki Motor Corporation. However, the Maruti project succeeded, and in ways that were unimaginable in 1983. The car revolutionized the industry and put a country on wheels.
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