000 -LEADER |
fixed length control field |
01522nam a22002177a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20220714175305.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
220714b xxu||||| |||| 00| 0 eng d |
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
Source |
9788172237806 (hbk.) |
040 ## - CATALOGING SOURCE |
Transcribing agency |
IIMU |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Edition number |
23 |
Classification number |
338.476292220954 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Bhargava, R. C. |
245 ## - TITLE STATEMENT |
Title |
The Maruti story : |
Remainder of title |
how a public sector company put India on wheels / |
Statement of responsibility, etc. |
R.C. Bhargava with Seetha. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Noida : |
Name of publisher, distributor, etc. |
Collins Business, |
Date of publication, distribution, etc. |
2010. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxi, 383 pages, 8 unnumbered pages of plates: |
Other physical details |
ill.; |
Dimensions |
24 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
520 ## - SUMMARY, ETC. |
Summary, etc. |
Synopsis The targets were stupendous and considered unachievable by almost everyone. Slightly over two years to find a suitable partner, finalize all legal documentation, get governmental approval to these agreements as well as to the investment proposals, build a factory, develop a supplier base to meet localization regulations, create a sales and service network, and develop and launch a people's car that would sell 100,000 a year, in a sector where Indian expertise was limited. And to do this as a public sector company, having to follow all governmental systems and procedures, and having to please both its masters in the government and Suzuki Motor Corporation. However, the Maruti project succeeded, and in ways that were unimaginable in 1983. The car revolutionized the industry and put a country on wheels. |
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
Geographic name |
Automobile industry and trade |
Geographic subdivision |
India. |
700 0# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Seetha. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Monograph |