Competing on the edge : strategy as structured chaos / Shona L. Brown and Kathleen M. Eisenhardt.
By: Brown, Shona L [author.].
Contributor(s): Eisenhardt, Kathleen M.
Material type:![materialTypeLabel](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Current location | Call number | Copy number | Status | Date due |
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Indian Institute of Management Udaipur B9/2 | 658.4012 BSL (Browse shelf) | 1 | Available | |
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Indian Institute of Management Udaipur B9/2 | 658.4012 BSL (Browse shelf) | 2 | Available |
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658.4012 Seven strategy questions : | 658.4012 Seeing around corners: | 658.4012 The invincible company / | 658.4012 BSL Competing on the edge : | 658.4012 BSL Competing on the edge : | 658.4012 GA Strategies for growth: help your business move up the ladder | 658.4012 GA Strategies for growth: help your business move up the ladder |
Includes bibliographical references (p.255-285) and index.
Unstable markets, fierce competition, and relentless change are the only certainties in today's chaotic business world. In their startling new book, authors Brown and Eisenhardt contend that to prosper in such volatile conditions, standard survival strategies must be tossed aside in favor of a revolutionary new paradigm--competing on the edge. To compete on the edge is to relentlessly reinvent, and it's the only way to navigate the treacherous waters of tumultuous markets. Competing on the edge is an unpredictable, sometimes even inefficient strategy, yet a singularly effective one in an era driven by change. It requires charting a course along the edge of chaos, where a delicate compromise is struck between anarchy and order, to the edge of time, where current business is the primary focus, but actions are shaped by past legacies and future opportunities. By adroitly maneuvering through chaos and time, managers can avoid constantly reacting to nonstop change and instead set a rhythmic pace that others must follow, thereby shaping the competitive landscape--and their own destiny.
In the first book to translate leading edge concepts from complexity theory into management practice, each chapter focuses on a specific management dilemma and illustrates a solution. Linking where do you want to go? With how will you get there? Here's a bold and surprising strategy that works--when the name of the game is change.
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