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Using artificial intelligence in marketing : how to harness AI and maintain the competitive edge / Katie King.

By: King, Katie 1967- [author.].

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BookPublisher: London ; New York : Kogan Page Ltd, 2019Description: x, 207 p. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780749483395 (alk. paper) :; 9780749497972.Subject(s): Marketing -- Technological innovations | Artificial intelligenceDDC classification: 658.80028563

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Item type	Current location	Call number	Copy number	Status	Date due
Monograph	Indian Institute of Management Udaipur C4/5	658.80028563 (Browse shelf)	1	Available

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