Psychological foundations of marketing : the keys to consumer behavior / Allan Kimmel.
By: Kimmel, Allan J [author.].
Material type:
BookPublisher: New York : Routledge, 2018.Edition: 2nd ed.Description: xviii, 465 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781138219151 (pbk) :; 9781138219144 (hbk).Subject(s): Marketing -- Psychological aspectsDDC classification: 658.80019
Contents:
Psychology and marketing: a dynamic relationship -- Motivation -- Perception -- Learning -- Decision making -- Consumer attitudes -- Personality and the self-concept -- Social influence -- References -- Index.
| Item type | Current location | Call number | Copy number | Status | Date due |
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Monograph
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Indian Institute of Management Udaipur C4/5 | 658.80019 (Browse shelf) | 1 | Available |
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Revised edition of the author's Psychological foundations of marketing, 2013.
Includes bibliographical references and index.
Psychology and marketing: a dynamic relationship -- Motivation -- Perception -- Learning -- Decision making -- Consumer attitudes -- Personality and the self-concept -- Social influence -- References -- Index.
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