Principles of marketing engineering / Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn.
By: Lilien, Gary L.
Contributor(s): Rangaswamy, Arvind | De Bruyn, Arnaud.
Material type:
BookPublisher: PA DecisionPro Inc. c2013Edition: 2nd ed.Description: xv, 263 p.: ill. ; 24 cm.ISBN: 9780985764807 (pbk.) :.Subject(s): Marketing -- Data processing | Marketing -- Decision making -- Mathematical models | Marketing -- Decision making -- Data processingDDC classification: 658.8020285
| Item type | Current location | Call number | Copy number | Status | Date due |
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Monograph
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Indian Institute of Management Udaipur C5/2 | 658.8020285 (Browse shelf) | 1 | Available |
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| 658.802 SBB The Routledge companion to strategic marketing / | 658.802 SJN Handbook of Relationship Marketing / | 658.8020285 Marketing engineering : | 658.8020285 Principles of marketing engineering / | 658.802854678 Marketing Through Search optimization: how to be found on the Web | 658.804 Business Marketing Management : B2B | 658.804 When Markets Quake |
"Co-sponsored by ISBM, Institute for the Study of Business Markets, Penn State Smeal College of Business."
Includes bibliographical references (p. [255]-263, and indexes.
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