The 7 triggers to yes : the new science behind influencing people's decisions / Russell H. Granger.
By: Granger, Russell H.
Material type:
BookPublisher: New York : McGraw-Hill, c2008Description: xviii, 249 p. : ill. ; 24 cm.ISBN: 9780070229549; 9780071544375; 0071544372 (alk. paper); 9780071544375 (alk. paper).Other title: Seven triggers to yes.Subject(s): Business communication -- Psychological aspects | Persuasion (Psychology) | Management -- Psychological aspectsDDC classification: 658.45 Online resources: Contributor biographical information | Publisher description | Table of contents only
Contents:
The awesome power of persuasion -- Winners and losers -- Persuasion then and now -- What's the breakthrough -- Decision management -- Persuasion powerhouses -- Triggering "yes" -- Friendship trigger -- Authority trigger -- Consistency trigger -- Reciprocity trigger -- Contrast trigger -- Reason why trigger -- Hope trigger -- Persuasion goals -- Persuasive communication -- Persuasive presentations -- Resolving resistance -- Getting commitment -- Wrap.
| Item type | Current location | Call number | Copy number | Status | Date due |
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Monograph
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Indian Institute of Management Udaipur C2/3 | 658.45 (Browse shelf) | 1 | Available | |
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Monograph
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Indian Institute of Management Udaipur C2/3 | 658.45 (Browse shelf) | 2 | Available | |
|
Monograph
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Indian Institute of Management Udaipur C2/3 | 658.45 (Browse shelf) | 3 | Available | |
|
Monograph
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Indian Institute of Management Udaipur C2/3 | 658.45 (Browse shelf) | 4 | Available |
Browsing Indian Institute of Management Udaipur Shelves , Shelving location: C2/3 Close shelf browser
Includes index.
The awesome power of persuasion -- Winners and losers -- Persuasion then and now -- What's the breakthrough -- Decision management -- Persuasion powerhouses -- Triggering "yes" -- Friendship trigger -- Authority trigger -- Consistency trigger -- Reciprocity trigger -- Contrast trigger -- Reason why trigger -- Hope trigger -- Persuasion goals -- Persuasive communication -- Persuasive presentations -- Resolving resistance -- Getting commitment -- Wrap.
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