The curious marketer : expeditions in branding and consumer behaviour / Harish Bhat ; foreword by R. Gopalakrishnan.
By: Bhat, Harish [author.].
Material type: BookPublisher: Gurgaon, Haryana, India : Portfolio, Penguin, 2017.Description: xxvi, 322 p. ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780670089758 (hbk.).Subject(s): Branding (Marketing) -- India | Consumer behavior -- IndiaDDC classification: 658.820954Item type | Current location | Call number | Copy number | Status | Date due |
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Monograph | Indian Institute of Management Udaipur C5/4 | 658.820954 (Browse shelf) | 1 | Available | |
Monograph | Indian Institute of Management Udaipur C5/4 | 658.820954 (Browse shelf) | 2 | Available | |
Monograph | Indian Institute of Management Udaipur C5/4 | 658.820954 (Browse shelf) | 3 | Available |
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658.82 If You Are Not First, You Are Last | 658.82 If You Are Not First, You Are Last | 658.820954 The Curious Marketer : | 658.820954 The curious marketer : | 658.820954 The curious marketer : | 658.820954 The curious marketer : | 658.822 From Products to Services : insight and experience from companies which have embraced the service economy |
Includes bibliographical references (pages 319-322).
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