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Marketing theory : a student text / edited by Michael J. Baker & Michael Saren.

Contributor(s): Baker, Michael J 1935- [editor.] | Saren, Michael [editor.].

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BookPublisher: Los Angeles : SAGE, 2016.Copyright date: ©2016Edition: 3rd edition.Description: xix, 520 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781473904019; 1473904005; 9781473904002 ; 1473904013.Subject(s): Marketing -- Philosophy | Marketing -- History | Marketing | Marketing -- PhilosophyGenre/Form: History.DDC classification: 658.8001

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Item type	Current location	Call number	Copy number	Status	Date due
Monograph	Indian Institute of Management Udaipur C4/5	658.8001 (Browse shelf)	1	Available

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