The Cambridge handbook of consumer psychology / edited by Michael I. Norton, Derek D. Rucker, Cait Lamberton.
Contributor(s): Norton, Michael I [editor.] | Rucker, Derek D [editor.] | Lamberton, Cait [editor.].
Material type: BookSeries: Cambridge handbooks in psychology.Publisher: New York : Cambridge University Press, 2015.Copyright date: ©2015Description: xxii, 767 p. : ill. ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781107069206 (hardback).Subject(s): Consumers -- Psychology | Consumer behaviorDDC classification: 658.8342Item type | Current location | Call number | Copy number | Status | Date due |
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Monograph | Indian Institute of Management Udaipur C6/2 | 658.8342 (Browse shelf) | 1 | Available |
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658.8342 Marketing Metaphoria | 658.8342 Introduction to Neuromarketing & Consumer Neuroscience / | 658.8342 Bounded rationality and industrial organization / | 658.8342 The Cambridge handbook of consumer psychology / | 658.8342 Consumer Behavior / | 658.8342 Consumer Behavior / | 658.8342 Consumer behavior and culture : |
Includes bibliographical references and indexes.
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