Menon, Arpita,
Media planning and buying : principles and practice in the indian context / Arpita Menon. - First edition. - New Delhi : McGraw Hill , c2010. - xvi, 345 p. : ill. ; 23 cm.
Includes bibliographical references and index [ pg341-345]
9780070147607 (pbk)
Advertising media planning--India.
659.13 , C7/1 The Aryas Book Centre
Media planning and buying : principles and practice in the indian context / Arpita Menon. - First edition. - New Delhi : McGraw Hill , c2010. - xvi, 345 p. : ill. ; 23 cm.
Includes bibliographical references and index [ pg341-345]
9780070147607 (pbk)
Advertising media planning--India.
659.13 , C7/1 The Aryas Book Centre