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The psychology of price : how to use price to increase demand, profit and customer satisfaction

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BookPublisher: New Delhi Jaico Pub. 2015Edition: 1st Ed.Description: xiii, 232 p : illustrations ; 22 cm.ISBN: 9788184957686.Subject(s): Pricing; Prices; Value - Psychological aspects

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Item type	Current location	Call number	Status	Notes	Date due
Monograph	Indian Institute of Management Udaipur C5/4	658.816 (Browse shelf)	Available	ABC/16-17/124

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