000 -LEADER |
fixed length control field |
00495nam a2200145Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
160727s2015 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9788184957686 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Caldwell, Leigh |
245 ## - TITLE STATEMENT |
Title |
The psychology of price : how to use price to increase demand, profit and customer satisfaction |
250 ## - EDITION STATEMENT |
Edition statement |
1st Ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New Delhi |
Name of publisher, distributor, etc. |
Jaico Pub. |
Date of publication, distribution, etc. |
2015 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiii, 232 p : illustrations ; 22 cm |
365 ## - TRADE PRICE |
Price amount |
299.00 |
Currency code |
INR |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Pricing; Prices; Value - Psychological aspects |