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How Customers Think

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BookPublisher: Boston, Mass. Harvard Business Review 2003Edition: 1.Description: 323 p.ISBN: 9781578518265.DDC classification: 658.8 Online resources: Click here to access online

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Item type	Current location	Call number	Status	Date due
Monograph	Indian Institute of Management Udaipur C6/2	658.8342 (Browse shelf)	Available
Monograph	Indian Institute of Management Udaipur C6/2	658.8342 (Browse shelf)	Available

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Previous	658.8342 Contagious : how to build word of mouth in the digital age	658.8342 Buy.Ology: how everything we believe about why we buy is wrong	658.8342 Brands, Consumers, symbols, and Research	658.8342 How Customers Think	658.8342 Marketing Metaphoria	658.8342 Introduction to Neuromarketing & Consumer Neuroscience /	658.8342 Bounded rationality and industrial organization /	Next