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Buy-in : saving your good idea from being shot down

By: Kotter, John P.
Material type: materialTypeLabelBookPublisher: Boston, Mass. Harvard Business Review 2010Edition: 1st ed.Description: 190 p.ISBN: 9781422157299.Subject(s): Marketing | Creative ability in business | Sales PromotionDDC classification: 658.81 Online resources: Click here to access online
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