Strategic Brand Management : building, measuring, and managing brand equity / Kevin Lane Keller, M.G. Parameswaran and Isaac Jacob.
By: Keller, Kevin L.
Contributor(s): Parameswaran, M. G | Jacob, Isaac.
Material type:
BookPublisher: New Delhi : Pearson, c2011Edition: 3rd ed.Description: xxiii, 695 p.; 24 cm.ISBN: 9788131756898 (pbk.).Subject(s): Brand Name Product -- Management | Product management | Brand name productsDDC classification: 658.827
| Item type | Current location | Call number | Copy number | Status | Date due |
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Monograph
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Indian Institute of Management Udaipur C5/5 | 658.827 KKL (Browse shelf) | 1 | Available | |
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Monograph
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Indian Institute of Management Udaipur C5/5 | 658.827 (Browse shelf) | 2 | Available |
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| 658.827 The brand challenge : | 658.827 Branded beauty : | 658.827 CA The New Emerging Market Multinationals | 658.827 KKL Strategic Brand Management : |
Includes bibliographic references and index.
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