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Rising Tide : lessons from 165 years of brand building at Procter & Gamble (Record no. 9150)

000 -LEADER
fixed length control field 00695pam a2200229 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140223b2004 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781591391470
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.767
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dyer, Davis
245 ## - TITLE STATEMENT
Title Rising Tide : lessons from 165 years of brand building at Procter & Gamble
Remainder of title
250 ## - EDITION STATEMENT
Edition statement 1st Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
Date of publication, distribution, etc. 2004
Name of publisher, distributor, etc. Harvard Business Review Press
300 ## - PHYSICAL DESCRIPTION
Extent 467p.
365 ## - TRADE PRICE
Price amount 995.00
Price type code INR
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Economics
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Product Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business Enterprises
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Procter & Gamble - Case studies
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand Management
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://192.168.1.244/contentpages/RisingTide_Dyer.pdf
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 22.338.767
b
c
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type Total Renewals
          Indian Institute of Management Udaipur Indian Institute of Management Udaipur A8/2 2013-01-10 0.00 13 338.767 002261 2019-07-31 2019-07-16 2016-03-07 Monograph  
          Indian Institute of Management Udaipur Indian Institute of Management Udaipur A8/2 2013-01-10 0.00 21 338.767 002262 2019-12-17 2019-12-09 2016-03-07 Monograph 3
          Indian Institute of Management Udaipur Indian Institute of Management Udaipur A8/2 2013-01-10 0.00 24 338.767 002263 2021-04-06 2021-03-11 2016-03-07 Monograph 7
          Indian Institute of Management Udaipur Indian Institute of Management Udaipur A8/2 2013-01-10 0.00 16 338.767 002264 2022-05-06 2022-05-05 2016-03-07 Monograph 1
          Indian Institute of Management Udaipur Indian Institute of Management Udaipur A8/2 2013-01-10 995.00 11 338.767 000490 2019-07-17 2019-07-01 2016-03-07 Monograph  

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