Dyer, Davis
Rising Tide : lessons from 165 years of brand building at Procter & Gamble - 1st Ed. - Boston Harvard Business Review Press 2004 - 467p.
9781591391470
Economics
Product Management
Business Enterprises
Procter & Gamble - Case studies
Brand Management
338.767 , A8/2 A8/2 A8/2 A8/2 A8/2
Rising Tide : lessons from 165 years of brand building at Procter & Gamble - 1st Ed. - Boston Harvard Business Review Press 2004 - 467p.
9781591391470
Economics
Product Management
Business Enterprises
Procter & Gamble - Case studies
Brand Management
338.767 , A8/2 A8/2 A8/2 A8/2 A8/2