Indian Institute of Management Udaipur Library

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Qualitative Consumer & Marketing Research (Record no. 8821)

000 -LEADER
fixed length control field 04757pam a2200217 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140223b2013 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780857027672
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kozinets, Robert V.
245 ## - TITLE STATEMENT
Title Qualitative Consumer & Marketing Research
Remainder of title
250 ## - EDITION STATEMENT
Edition statement 1st Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Date of publication, distribution, etc. 2013
Name of publisher, distributor, etc. Sage Publications
300 ## - PHYSICAL DESCRIPTION
Extent 234p.
365 ## - TRADE PRICE
Price amount 27.99
Price type code GBP
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Qualitative Research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer Research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer Behavior
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://192.168.1.244/contentpages/Qualitative consumer & MarketingResearch_Belk.pdf
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 22.658.83
b Russell Belk, Eileen Fischer and Robert V. Kozinets.
c

 





  • "Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and writing-up research or editing multi-media presentations using both time-tested and new methods, skills, and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills in creative data collection, analysis, and presentation, using illustrations drawn from the best of recent and classic research. Whatever your background, this book will help you become a better researcher and help your research come alive for others."--Publisher's website.




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Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Checked out Date last seen Date last checked out Price effective from Koha item type
          Indian Institute of Management Udaipur Indian Institute of Management Udaipur C6/1 2014-12-23 2883.00 5 7 658.83 003210 2023-12-31 2023-01-02 2023-01-02 2016-03-07 Monograph

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