Marketing : critical perspectives on Business and Management-Vol.III (Record no. 8126)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01619pam a2200241 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190724173803.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2001 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415213998 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IIMU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Baker, Michael J.,Ed. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing : critical perspectives on Business and Management-Vol.III |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Volume 3 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Date of publication, distribution, etc. | 2001 |
| Name of publisher, distributor, etc. | Routledge |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 557p. |
| 365 ## - TRADE PRICE | |
| Price amount | 203.00 |
| Price type code | GBP |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Contents - Volume-III Projective techniques in marketing research 3 Behavioral models for analyzing buyers 22 Modeling the industrial buying process 39 A review of buyer behavior 52 A theory of buyer behavior 81 a review 106 A general model for understanding organizational buying 136 A model of industrial buyer behavior 151 Marketing strategy 327 Concept of strategy 346 The formulation of a market strategy 361 Strategic windows 386 Marketing warfare in the 1980s 411 The contributions of marketing to strategic management 429 Marketing strategic planning and the theory of the firm 447 Marketings contribution to the strategy dialogue 485 Consumer decisionprocess models 163 Developing buyerseller relationships 194 antecedents 226 developing relationship theory 261 Product classifications and marketing strategy 499 The comparative advantage theory of competition 510 Competitive strategy in the marketfocused business 538 Copyright |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://192.168.1.244/contentpages/MarketingVol1to5_Baker.pdf |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 22.658.8 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Monograph |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute of Management Udaipur | Indian Institute of Management Udaipur | C4/4 | 2013-01-11 | 18290.00 | 3 | 658.8 | 002239 | 2019-03-29 | 2019-03-18 | 2016-03-07 | Monograph |