Marketing strategy : (Record no. 12522)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01836nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190422131200.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190319b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781137526236 : |
| Terms of availability | €59.99 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IIMU |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.87 |
| -- | 658.802 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Palmatier, Robert W., |
| Relator term | author. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing strategy : |
| Remainder of title | based on first principles and data analytics / |
| Statement of responsibility, etc. | Robert W. Palmatier, Shrihari Sridhar. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Basingstoke : |
| Name of publisher, distributor, etc. | Palgrave Macmillan, |
| Date of publication, distribution, etc. | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 384 pages : |
| Other physical details | 43 illustrations ; |
| Dimensions | 25 cm. |
| 365 ## - TRADE PRICE | |
| Price type code | EUR |
| Price amount | €59.99 |
| Currency code | € |
| Unit of pricing | 1 EUR = 88.30 INR |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1 Marketing Strategy: A First Principles Approach Part 1 All Customers Differ 2 Marketing Principle #1: All Customers Differ ➨ Managing Customer Heterogeneity Part 2 All Customers Change 3 Marketing Principle #2: All Customers Change ➨ Managing Customer Dynamics Part 3 All Competitors React 4 Marketing Principle #3: All Competitors React ➨ Managing Sustainable Competitive Advantage 5 Marketing Principle #3: Managing Brand-based Sustainable Competitive Advantage 6 Marketing Principle #3: Managing Offering-based Sustainable Competitive Advantages 7 Marketing Principle #3: Managing Relationship-based Sustainable Competitive Advantage Part 4 All Resources are Limited 8 Marketing Principle #4: All Resources Are Limited ➔ Managing Resource Trade-offs 9 Marketing Strategy: Implementing Marketing Principles and Data Analytics. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| -- | Data processing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Data processing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic planning. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sridhar, Shrihari, |
| Relator term | author. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Content |
| Uniform Resource Identifier | https://www.macmillanihe.com/page/detail/marketing-strategy-robert-palmatier/?sf1=barcode&st1=9781137526236 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Monograph |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute of Management Udaipur | Indian Institute of Management Udaipur | C6/4 | 2019-03-19 | Segment Book Distributors | 3972.84 | 56470 - 16/11/2018 | 1 | 658.87 | 004817 | 2021-10-01 | 2021-09-22 | 1 | 5297.11 | 2019-04-22 | Monograph |