Palmatier, Robert W.,
Marketing strategy : based on first principles and data analytics / Robert W. Palmatier, Shrihari Sridhar. - Basingstoke : Palgrave Macmillan, 2017. - 384 pages : 43 illustrations ; 25 cm.
1 Marketing Strategy: A First Principles Approach
Part 1 All Customers Differ
2 Marketing Principle #1: All Customers Differ ➨ Managing Customer Heterogeneity
Part 2 All Customers Change
3 Marketing Principle #2: All Customers Change ➨ Managing Customer Dynamics
Part 3 All Competitors React
4 Marketing Principle #3: All Competitors React ➨ Managing Sustainable Competitive Advantage
5 Marketing Principle #3: Managing Brand-based Sustainable Competitive Advantage
6 Marketing Principle #3: Managing Offering-based Sustainable Competitive Advantages
7 Marketing Principle #3: Managing Relationship-based Sustainable Competitive Advantage
Part 4 All Resources are Limited
8 Marketing Principle #4: All Resources Are Limited ➔ Managing Resource Trade-offs
9 Marketing Strategy: Implementing Marketing Principles and Data Analytics.
9781137526236 : €59.99
Marketing--Management.
Marketing--Management--Data processing.
Marketing--Data processing.
Strategic planning.
658.87 658.802 , C6/4 Segment Book Distributors
Marketing strategy : based on first principles and data analytics / Robert W. Palmatier, Shrihari Sridhar. - Basingstoke : Palgrave Macmillan, 2017. - 384 pages : 43 illustrations ; 25 cm.
1 Marketing Strategy: A First Principles Approach
Part 1 All Customers Differ
2 Marketing Principle #1: All Customers Differ ➨ Managing Customer Heterogeneity
Part 2 All Customers Change
3 Marketing Principle #2: All Customers Change ➨ Managing Customer Dynamics
Part 3 All Competitors React
4 Marketing Principle #3: All Competitors React ➨ Managing Sustainable Competitive Advantage
5 Marketing Principle #3: Managing Brand-based Sustainable Competitive Advantage
6 Marketing Principle #3: Managing Offering-based Sustainable Competitive Advantages
7 Marketing Principle #3: Managing Relationship-based Sustainable Competitive Advantage
Part 4 All Resources are Limited
8 Marketing Principle #4: All Resources Are Limited ➔ Managing Resource Trade-offs
9 Marketing Strategy: Implementing Marketing Principles and Data Analytics.
9781137526236 : €59.99
Marketing--Management.
Marketing--Management--Data processing.
Marketing--Data processing.
Strategic planning.
658.87 658.802 , C6/4 Segment Book Distributors