Building models for marketing decisions / (Record no. 12129)

000 -LEADER
fixed length control field 01468nam a22003617a 4500
001 - CONTROL NUMBER
control field 11893100
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180111142928.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180111b xxu||||| |||| 00| 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 00024988
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780792378136
Terms of availability EUR 144.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0792377729 (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- IIMU
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Leeflang,Peter S.H.
245 00 - TITLE STATEMENT
Title Building models for marketing decisions /
Statement of responsibility, etc. Peter S.H. Leeflang, Dick R. Wittink, Michel Wedel and Philippe A. Naert.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Kluwer,
Date of publication, distribution, etc. c2000.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 645 p. :
Other physical details ill. ;
Dimensions 25 cm.
365 ## - TRADE PRICE
Price type code EUR
Price amount 144.99
Currency code EUR
Unit of pricing 1 EUR = 79.10 INR
Price note 1 EUR = 79.10 INR
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title International series in quantitative marketing ;
Volume/sequential designation 9
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 579-615) and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
-- Decision making
-- Mathematical models.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Mathematical models.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Wittink, Dick R.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Wedel, Michel.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Naert, Philippe A.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0819/00024988-b.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0819/00024988-d.html
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0819/00024988-t.html
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
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e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Monograph
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
          Indian Institute of Management Udaipur Indian Institute of Management Udaipur C5/2 2018-01-11 Niranjan Associates 8602.00 6209 - 18/12/2017 4 2 658.802 004354 2020-01-28 2019-02-08 1 11469.00 2018-01-11 Monograph

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