Leeflang,Peter S.H.
Building models for marketing decisions / Peter S.H. Leeflang, Dick R. Wittink, Michel Wedel and Philippe A. Naert. - Boston : Kluwer, c2000. - xvi, 645 p. : ill. ; 25 cm. - International series in quantitative marketing ; 9 .
Includes bibliographical references (p. 579-615) and indexes.
9780792378136 EUR 144.99 0792377729 (alk. paper)
00024988
Marketing--Management--Decision making--Mathematical models.
Marketing--Mathematical models.
658.802 , C5/2 Niranjan Associates
Building models for marketing decisions / Peter S.H. Leeflang, Dick R. Wittink, Michel Wedel and Philippe A. Naert. - Boston : Kluwer, c2000. - xvi, 645 p. : ill. ; 25 cm. - International series in quantitative marketing ; 9 .
Includes bibliographical references (p. 579-615) and indexes.
9780792378136 EUR 144.99 0792377729 (alk. paper)
00024988
Marketing--Management--Decision making--Mathematical models.
Marketing--Mathematical models.
658.802 , C5/2 Niranjan Associates