Marketing Channels / (Record no. 11039)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02469nam a22003017a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221103165259.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2011 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131717431 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IIMU |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.87 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Coughlan, Anne T. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Channels / |
| Statement of responsibility, etc. | Anne Coughlan, Erin Anderson, Louis W. Stern, Adel El-Ansary. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2011 |
| Name of publisher, distributor, etc. | Pearson |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 564 p. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes Bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | PART ONE: INTRODUCTION Chapter 1. Marketing Channels: Structure, Functions, and a Framework for Analysis PART TWO: CHANNEL DESIGN: DEMAND, SUPPLY, AND CHANNEL EFFICIENCY Chapter 2. Segmentation for Marketing Channel Design: Service Outputs Chapter 3. Supply-Side Channel Analysis: Channel Flows and Efficiency Analysis Chapter 4. Supply-Side Channel Analysis: Channel Structure and Intensity Chapter 5. Gap Analysis PART THREE: CHANNEL IMPLEMENTATION Chapter 6. Channel Power: Getting It, Using It, Keeping It Chapter 7. Strategic Alliances in Distribution Chapter 8. Vertical Integration in Distribution PART FOUR: CHANNEL INSTITUTIONS Chapter 9. Retailing Chapter 10. Wholesaling Chapter 11. Franchising Chapter 12. Supply Chain Management Chapter 13. Legal Constraints on Marketing Channel Policies |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. Features For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing channels. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Anderson,Erin. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stern, Louis W. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | El-Ansary, Adel. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://192.168.1.244/contentpages/channels690.pdf |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 22.658.8 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Monograph |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Total Checkouts | Total Renewals | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute of Management Udaipur | Indian Institute of Management Udaipur | C6/4 | 2012-04-17 | 575.00 | 658.87 CAT | 002084 | 2016-03-07 | 2016-03-07 | Monograph | ||||||||
| Indian Institute of Management Udaipur | Indian Institute of Management Udaipur | C6/4 | 2012-04-17 | 650.00 | 658.87 CAT | 002516 | 2023-11-30 | 2016-03-07 | Monograph | 2 | 4 | 2023-11-09 | |||||
| Indian Institute of Management Udaipur | Indian Institute of Management Udaipur | C6/4 | 2013-06-27 | 650.00 | 658.87 CAT | 002517 | 2022-11-05 | 2016-03-07 | Monograph | 3 | 1 | 2018-08-01 | |||||
| Indian Institute of Management Udaipur | Indian Institute of Management Udaipur | C6/4 | 2013-06-27 | 650.00 | 658.87 CAT | 002518 | 2019-07-16 | 2016-03-07 | Monograph | 1 | 2019-06-28 | ||||||
| Indian Institute of Management Udaipur | Indian Institute of Management Udaipur | C6/4 | 2013-06-27 | 650.00 | 658.87 CAT | 002519 | 2016-03-07 | 2016-03-07 | Monograph | ||||||||
| Indian Institute of Management Udaipur | Indian Institute of Management Udaipur | C6/4 | 2013-06-27 | 650.00 | 658.87 CAT | 002520 | 2016-03-07 | 2016-03-07 | Monograph | ||||||||
| Indian Institute of Management Udaipur | Indian Institute of Management Udaipur | C6/4 | 2013-06-27 | 650.00 | 658.87 CAT | 002521 | 2018-03-19 | 2016-03-07 | Monograph | 1 | 2018-03-05 | ||||||
| Indian Institute of Management Udaipur | Indian Institute of Management Udaipur | C6/4 | 2012-04-17 | 540.00 | 658.87 CAT | 000690 | 2017-10-23 | 2016-03-07 | Monograph | 1 | 2017-09-25 | ||||||
| Indian Institute of Management Udaipur | Indian Institute of Management Udaipur | C6/4 | 2012-04-17 | 540.00 | 658.87 CAT | 001197 | 2019-10-01 | 2016-03-07 | Monograph | 2 | 2019-09-16 |