Coughlan, Anne T.
Marketing Channels / Anne Coughlan, Erin Anderson, Louis W. Stern, Adel El-Ansary. - 7th ed. - New Delhi Pearson 2011 - 564 p. ; 24 cm.
Includes Bibliographical references and index.
PART ONE: INTRODUCTION
Chapter 1. Marketing Channels: Structure, Functions, and a Framework for Analysis
PART TWO: CHANNEL DESIGN: DEMAND, SUPPLY, AND CHANNEL EFFICIENCY
Chapter 2. Segmentation for Marketing Channel Design: Service Outputs
Chapter 3. Supply-Side Channel Analysis: Channel Flows and Efficiency Analysis
Chapter 4. Supply-Side Channel Analysis: Channel Structure and Intensity
Chapter 5. Gap Analysis
PART THREE: CHANNEL IMPLEMENTATION
Chapter 6. Channel Power: Getting It, Using It, Keeping It
Chapter 7. Strategic Alliances in Distribution
Chapter 8. Vertical Integration in Distribution
PART FOUR: CHANNEL INSTITUTIONS
Chapter 9. Retailing
Chapter 10. Wholesaling
Chapter 11. Franchising
Chapter 12. Supply Chain Management
Chapter 13. Legal Constraints on Marketing Channel Policies
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.
Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
Features
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.
Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
9788131717431 (pbk.)
Marketing
Marketing channels.
658.87 , C6/4 C6/4 C6/4 C6/4 C6/4 C6/4 C6/4 C6/4 C6/4
Marketing Channels / Anne Coughlan, Erin Anderson, Louis W. Stern, Adel El-Ansary. - 7th ed. - New Delhi Pearson 2011 - 564 p. ; 24 cm.
Includes Bibliographical references and index.
PART ONE: INTRODUCTION
Chapter 1. Marketing Channels: Structure, Functions, and a Framework for Analysis
PART TWO: CHANNEL DESIGN: DEMAND, SUPPLY, AND CHANNEL EFFICIENCY
Chapter 2. Segmentation for Marketing Channel Design: Service Outputs
Chapter 3. Supply-Side Channel Analysis: Channel Flows and Efficiency Analysis
Chapter 4. Supply-Side Channel Analysis: Channel Structure and Intensity
Chapter 5. Gap Analysis
PART THREE: CHANNEL IMPLEMENTATION
Chapter 6. Channel Power: Getting It, Using It, Keeping It
Chapter 7. Strategic Alliances in Distribution
Chapter 8. Vertical Integration in Distribution
PART FOUR: CHANNEL INSTITUTIONS
Chapter 9. Retailing
Chapter 10. Wholesaling
Chapter 11. Franchising
Chapter 12. Supply Chain Management
Chapter 13. Legal Constraints on Marketing Channel Policies
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.
Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
Features
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.
Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
9788131717431 (pbk.)
Marketing
Marketing channels.
658.87 , C6/4 C6/4 C6/4 C6/4 C6/4 C6/4 C6/4 C6/4 C6/4