Amul's India : based on 50 years of Amul advertising by daCunha Communications (Record no. 10261)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01115pam a2200253 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2012 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789351369783 (pbk.) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | DY Works (Firm) |
| 110 ## - MAIN ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Gujarat Co-operative Milk Marketing Federation Ltd. (Ānand, India); DaCunha Communications (Firm); DY Works (Firm) |
| 245 ## - TITLE STATEMENT | |
| Title | Amul's India : based on 50 years of Amul advertising by daCunha Communications |
| Remainder of title | |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2012 |
| Name of publisher, distributor, etc. | Harper Collins; Harper Collins |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 212 pages : illustrations (chiefly color), color map ; 22 cm |
| 365 ## - TRADE PRICE | |
| Price amount | 299.00 |
| Price type code | INR |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Amul India - Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising - Brand name products - India |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Amul (Trademark) - Pictorial works |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products - India - History |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Amul (Trademark) - History |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Kaira District Cooperative Milk Producers' Union |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://192.168.1.244/contentpages/Amul's India_Works.pdf |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 22.658.827 |
| b | concept, design, and co-ordination by DY Works. |
| c | Copyright: GCMMF. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute of Management Udaipur | Indian Institute of Management Udaipur | C5/5 | 2015-09-09 | 224.25 | 3 | 658.827 | 003516 | 2018-03-15 | 2018-03-07 | 2016-03-07 | Monograph |