Leeflang, Peter.

Advanced methods for modeling markets / Peter Leeflang, Jaap E. Wieringa, Tammo H. A. Bijmolt. - x, 733 p. : ill. ; 25 cm.

Includes Bibliographical references and index.

9783319534671 (hbk.) €199.99

2017944728


Mathematical Models--Marketing.
Marketing research.
Business.

658.83 , C6/1 Atlantic Publishers & Distributors.

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