Kim, W.Chan
Blue Ocean Strategy : how to create uncontested market space and make the competition irrelevant - Expanded edition - New Delhi Harvard Business School Press 2005 , 2015 - xv, 240 p. ; 24 cm.
9781591396192
Marketing Segmentation
New Product Strategy
Strategic Management
Strategic Planning
658.4012 , B9/3 B9/3 B9/3 B9/3 B9/3 B9/3 B9/3
Blue Ocean Strategy : how to create uncontested market space and make the competition irrelevant - Expanded edition - New Delhi Harvard Business School Press 2005 , 2015 - xv, 240 p. ; 24 cm.
9781591396192
Marketing Segmentation
New Product Strategy
Strategic Management
Strategic Planning
658.4012 , B9/3 B9/3 B9/3 B9/3 B9/3 B9/3 B9/3