Indian Institute of Management Udaipur Library catalog

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Mariampolski, H.Y.

Ethnography for Marketers : a guide to consumer immersion - 1st Ed. - California Sage 2006 - 252p.

ISBN: 9780761969471

Subjects--Topical Terms:
Marketing Research
Consumer Behavior

Dewey Class. No.: 658.834 , C6/1

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