000			01541nam a22003017a 4500
003			OSt
005			20180607155645.0
008			110720b2006 xxu||||| |||| 00| 0 eng d
010			_a2005037019
020			_a9781591395263 (hbk.)
040			_cIIMU
082	0	4	_a658.155 _223
100	1		_aSimon, Hermann.
245			_aManage For Profit, Not For Market Share : _ba guide to greater profits in highly contested markets / _cHermann Simon, Frank F. Bilstein, Frank Luby.
250			_a1st ed.
260			_aBoston, Mass. _c2006 _bHarvard Business Review
300			_a232 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 213-219) and index.
505	0		_aChoose profit over market share -- Learn to compete peacefully -- Change the way you form your assumptions -- Use internal data to find profit opportunities -- Uncover preferences and willingness to pay -- Optimize your marketing mix to capture the highest additional profit -- Raise your prices to get the profit you deserve -- Don't ingratiate yourself with customers -- Align your incentives to focus on profit -- Get your market communication under control -- Epilogue: it's time to cash in your profit opportunities.
650	0		_aProfit.
650	0		_aProfit _vCase studies.
650	0		_aIndustrial management _vCase studies.
700	1		_aBilstein, Frank F., _d1971-
700	1		_aLuby, Frank, _d1964-
856			_uTable of contents only |u http://www.loc.gov/catdir/toc/ecip066/2005037019.html
906			_a22.658.15
942			_2ddc _cM
999			_c9804 _d9804