000 00427pam a2200169 a 4500
008 140223b2001 xxu||||| |||| 00| 0 eng d
020 _a9781578512218
082 _a658.4
100 _aKohen, Nancy F.
245 _aBrand New
_b
250 _a1
260 _aBoston, Mass.
_c2001
_bHarvard Business Review
300 _a469 p.
365 _b
856 _uhttp://192.168.1.244/contentpages/new473.pdf
906 _a22.658.4
_b
_c
999 _c9738
_d9738