000 00395pam a2200169 a 4500
008 140223b2000 xxu||||| |||| 00| 0 eng d
020 _a9780875849296
082 _a658.8
100 _aCarpenter, Phil
245 _aeBrands
_b
250 _a1
260 _aBoston, Mass.
_c2000
_bHarvard Business Review
300 _a301 p.
365 _b
650 _aBusiness Names
906 _a22.658.8
_b
_c
999 _c9497
_d9497