| 000 | 00597pam a2200193 a 4500 | ||
|---|---|---|---|
| 008 | 140223b2011 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780070707139 | ||
| 082 | _a659.1 PAR | ||
| 100 | _aParameswaran, M.G. | ||
| 245 |
_aDRAFTFCB+ULKA Brand Building Advertising: concepts and cases _b |
||
| 250 | _a1st Ed. | ||
| 260 |
_aNew Delhi _c2011 _bTata Mcgraw Hill |
||
| 300 | _axiii,200p. | ||
| 365 |
_b650.00 _aINR |
||
| 650 | _aAdvertising - Brand name products | ||
| 650 | _aAdvertising | ||
| 856 | _uhttp://192.168.1.244/contentpages/brandbuilding_parameswaran.pdf | ||
| 906 |
_a22.659.1 PAR _b _c |
||
| 999 |
_c8249 _d8249 |
||