000			01951pam a2200241 a 4500
003			OSt
005			20190724173428.0
008			140223b2001 xxu||||| |||| 00| 0 eng d
020			_a9780415213981
040			_cIIMU
082			_a658.8
100			_aBaker, Michael J.,Ed.
245			_aMarketing : critical perspectives on Business and Management-Vol.II
250			_aVolume 2
260			_aNew York _c2001 _bRoutledge
300			_a733p.
365			_b203.00 _aGBP
520			_aVOLUME II 3 an alternative 25 The 4P classification of the marketing mix revisited 51 the mix management paradigm reviewed 73 How to organize for new products 97 A theory of packaging in the marketing mix 119 The death and burial of sick products 127 Why new industrial products fail 140 Promotion 345 The functions of advertising in our culture 363 Interaction and influence processes in personal selling 382 a client perspective 402 PART 2 415 Are domestic and international marketing dissimilar? 435 An analysis of competition in the New Europe 462 Breaking free from product marketing 479 a decision guide for management 158 Competitive reactions to product quality improvements 202 How important is pricing in competitive strategy 223 A decisionmaking structure for price decisions 247 PART 3 260 Factors governing the development of marketing channels 263 Designing the distribution system 283 Conflict and cooperation in marketing channels 307 Postponement speculation and the structure of distribution 326 Services marketing is different 493 Classifying services to gain strategic marketing insights 518 a multipleitem scale for measuring consumer 538 a review 562 review critique research agenda 577 the case of UK retail 605 Index 627 Copyright
650			_aMarketing
856			_uhttp://192.168.1.244/contentpages/MarketingVol1to5_Baker.pdf
906			_a22.658.8
942			_2ddc _cM
999			_c8125 _d8125